10118NAT – Diploma of Social Media Marketing

Course Description

This qualification is suitable for individuals who are interested in social media marketing and learning about use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.

Course Duration/Mode/Fees

Full time: Total: 36 weeks(31 study weeks +5 weeks break) - 3 Terms
Tuition Fees: Tuition Fees: 3 x AUD$1,633.34 Total AUD$4,900.00
Application Fees: AUD$250 (applicable on new enrolments only, once off fee)
Resources Fee: AUD$350(BYOD)*
*Students will be required to bring their device (BYOD – bring your own device) - for further details regarding the BYOD policy visit: Policies

The delivery methods for this course include

  • Face-to-face classroom-based learning.
  • Structured learning activities
  • Online (Not more than 33% of the course)

Entry Requirements

Student must meet the following entry requirements:

  • Must be 18 years of age or over
  • Completed Year 12 (or equivalent)
  • Intermediate Computing Skills
  • International students only must meet:

    • Minimum 5.5 IELTS score & above or equivalent.

    Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to the 10118NAT Diploma of Social Media Marketing.


Monthly intakes available. Please contact Enrolment for more details.

Course Content

SMMBCM501APlan, implement and manage blog and content marketing
SMMMSM502APlan, implement and manage mainstream social media marketing strategies
SMMNSM503APlan, implement and manage niche social media marketing strategies
SMMBPB504AEstablish and build a strong personal brand in social media
SMMEMS505APlan, implement and manage email marketing
BSBMKG502Establish and adjust the marketing mix
BSBMKG507Interpret market trends and developments
BSBMKG515Conduct a marketing audit


All units of competence will be assessed using a selection of tools (Portfolios, Reports, Role-plays, Projects, Practical observations, Case studies, Questioning, Simulation activities, and written tests)

Recognition of Prior Learning

An application can be made for RPL or CT when the learner believes that they have already attained the necessary skills and competencies elsewhere (Work, other study etc.). An RPL/CT application form is available from the reception or KCBT website. (please refer to KCBT RPL/ CT Policy)

Credit Transfer

Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.

Learners who are awarded a credit transfer will be exempted from completing those units at KCBT

Study Pathway and Career Opportunities

Pathways from this Qualification

After achieving the 10118NAT Diploma of Social Media Marketing, learners may undertake:

  • BSB60215 – Advanced Diploma of Business
  • BSB61315 - Advanced Diploma of Marketing and Communication
  • other Advance Diploma qualifications or tertiary qualification.
  • Students may be able to receive exemptions for some subjects based on this qualification.
Exit Points
  • Units of Competency are delivered as standalone sections of the course, allowing enough evidence to be gathered to enable the Assessors to make a competency judgement. Should a learner not be able to complete all the Units of Competency required to be awarded from this qualification they will be awarded a Statement of Attainment for the individual Units for which they have been assessed as competent.
  • Upon successful completion of the full program.
KCBT policy prevents students under the age of 18 from registering in KCBT courses or programs.

Apply online and open up a world of opportunities.