This qualification is suitable for individuals who are interested in social media marketing and learning about use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.
Student must meet the following entry requirements:
International students only must meet:
Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to the 10118NAT Diploma of Social Media Marketing.
Monthly intakes available. Please contact Enrolment for more details.
|SMMBCM501A||Plan, Implement and Manage Blog and Content Marketing||Pre-requisite For all core units|
|SMMMSM502A||Plan, Implement and Manage Mainstream Social Media Marketing Strategies||Core Unit|
|SMMNSM503A||Plan, Implement and Manage Niche Social Media Marketing Strategies||Core Unit|
|SMMBPB504A||Establish and Build a Strong Personal Brand in Social Media||Core Unit|
|SMMEMS505A||Plan, Implement and Manage Email Marketing||Core Unit|
|BSBMKG502||Establish and Adjust the Marketing Mix||Elective Unit|
|BSBMKG507||Interpret Market Trends and Developments||Elective Unit|
|BSBMKG515||Conduct a Marketing Audit||Elective Unit|
All units of competence will be assessed using a selection of tools (Portfolios, Reports, Role-plays, Projects, Practical observations, Case studies, Questioning, Simulation activities, and written tests)
An application can be made for RPL or CT when the learner believes that they have already attained the necessary skills and competencies elsewhere (Work, other study etc.). An RPL/CT application form is available from the reception or KCBT website. (please refer to KCBT RPL/ CT Policy)
Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.
Learners who are awarded a credit transfer will be exempted from completing those units at KCBT
After achieving the 10118NAT Diploma of Social Media Marketing, learners may undertake:
Apply online and open up a world of opportunities.