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10118NAT Diploma of Social Media Marketing

CRICOS Course Code: 094618K

Qualification Description

This qualification is suitable for individuals who are interested in social media marketing and learning about the use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.

Course Duration/Fees

Full time: 52 weeks (40 study weeks + 12 weeks term break) - 4 Terms
Tuition Fees: $8,650 (Scholarships available – contact KCBT or your agent for more information)
Application Fees: $250 (applicable on new enrolments only, once off fee)
Resources Fee: $350

The Resource Fee covers equipment and resources used in the delivery of your course at KCBT

The delivery methods for this course include

  • Face-to-face classroom-based structured learning.
  • Simulated business environment
  • E-learning (Not more than 30% of the course)
  • Learners will be required to bring their laptop device (BYOD – bring your own device) - for further details regarding the BYOD policy visit: Policies

Entry Requirements

  • Must be 18 years of age or over
  • Completed Year 12 (or equivalent)
  • Minimum 5.5 IELTS score & above or equivalent or KCBT placement test.

(Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to this qualification).


2020: 19/10, 07/12
2021: 25/01, 15/03, 03/05, 21/06, 09/08, 18/10, 06/12

2020: 19/10, 07/12
2021: 25/01, 15/03, 03/05, 21/06, 09/08, 18/10, 06/12

Please refer to Course Details/Prices link for more details.

Course Content

The packaging requirements for this qualification are:
8 units of competency in total
Consisting of:
  • 5 Core units (including 1 unit as the pre-requisite for SMMMSM502A, SMMNSM503A, and SMMEMS505A), and
    • 3 Electives from those listed
    • SMMBCM501A - Pre-requisite for 3 core unitsPlan, implement and manage blog and content marketing
      SMMMSM502A - Core Unit (Pre-Req)Plan, implement and manage mainstream social media marketing strategies
      SMMNSM503A - Core Unit (Pre-Req)Plan, implement and manage niche social media marketing strategies
      SMMBPB504AEstablish and build a strong personal brand in social media
      SMMEMS505A - Core Unit (Pre- Req)Plan, implement and manage email marketing
      BSBMKG502Establish and adjust the marketing mix
      BSBMKG507Interpret market trends and developments
      BSBMKG515Conduct a marketing audit


All units of competence will be assessed using a selection of tools (including portfolios, reports, role-plays, observations in the real simulated work environment, case studies, questioning, simulation activities, and knowledge-based assessments).

Recognition of Prior Learning

An application can be made for RPL when the learner believes that they have already attained the necessary skills and competencies elsewhere (work, other study etc.). The RPL policy, procedure and application form is available from the reception upon request or on the college website (

Learners will be required to provide evidence to support their application. The application will be processed and assessed in accordance with the KCBT RPL and recognition Policy and Procedure. Assessment includes a challenge test of skill demonstration in a simulated or real work environment.

Credit Transfer

Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.

Please complete RPL or Credit Transfer or Exemption Form ( and attach detailed evidence of your relevant experience / study, completed academic transcripts and official unit description(s) to your application.

For all credit transfer request, the learner is required to authorize Keystone College of Business and Technology – RTO Code - 41183 to access the Unique Student Identifier (USI) transcript online to confirm the validity of the old transcripts. For more information on how to enable Keystone College of Business and Technology, to view your transcript, please watch this video (

Learners who are awarded a credit transfer will be exempted from completing those units at KCBT and this will be recorded on the system as a variation.

Study Pathway and Career Opportunities

Pathways into the qualification:

Preferred pathways for learners enrolling in the 10118NAT Diploma of Social Media Marketing include:

    • BSB40215 Certificate IV in Business
    • BSB40515 Certificate IV in Business Administration.
    • Other relevant qualifications/Industry experience
    • Completed Year 12 (or equivalent)
    • Evidence of relevant vocational (industry) experience

Pathways from this qualification

Exit Points
  • All units of Competency are delivered as standalone. This provision is to enable flexibility and time for sufficient, reliable evidence to be gathered to enable assessors to make a competency judgement. Should a learner not be able to complete all the Units of Competency required to be awarded this qualification they will be awarded a Statement of Attainment for the individual units of competency for which they have been assessed as competent. Learner must achieve a competent outcome in the pre-req unit of SMMBCM501A in order to achieve a competent outcome for the following core units: SMMMSM502A, SMMNSM503A, and SMMEMS505A.

After achieving the 10118NAT Diploma of Social Media Marketing, learners may undertake:

  • BSB60215 Advanced Diploma of Business
  • BSB61315 Advanced Diploma of Marketing and Communication
  • Other Advanced Diploma qualifications or tertiary qualification.

Learners may be able to receive credit transfer for some units of competency if they appear in the pathway.

KCBT policy prevents learners under the age of 18 from registering in KCBT courses or programs.

Apply online and open up a world of opportunities.