10118NAT

Diploma of Social Media Marketing

CRICOS: 094618K

Course Description

This qualification is suitable for individuals who are interested in social media marketing and learning about use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.

Course Duration/Mode/Fees

Full time: Total: 36 weeks(31 study weeks +5 weeks break) (9 months)- 3 Terms

Tuition Fees: AUD$4900

Application Fees: AUD$250 (applicable on new enrolments only, once off fee)

Resources Fee: AUD$350(BYOD)*

*Students will be required to bring their device (BYOD – bring your own device) - for further details regarding the BYOD policy visit: Policies

The delivery methods for this course include

Face-to-face classroom-based learning.
Structured learning activities
Online (Not more than 25% of the course)

Entry Requirements

Student must meet the following entry requirements:

Must be 18 years of age or over
Completed Year 12 (or equivalent)
Intermediate Computing Skills

International students only must meet:

Minimum 5.5 IELTS score & above or equivalent.

Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to the 10118NAT Diploma of Social Media Marketing.

Intakes

Monthly intakes available. Please contact Enrolment for more details.

Course Content

SMMBCM501A	Plan, Implement and Manage Blog and Content Marketing	Pre-requisite For all core units
SMMMSM502A	Plan, Implement and Manage Mainstream Social Media Marketing Strategies	Core Unit
SMMNSM503A	Plan, Implement and Manage Niche Social Media Marketing Strategies	Core Unit
SMMBPB504A	Establish and Build a Strong Personal Brand in Social Media	Core Unit
SMMEMS505A	Plan, Implement and Manage Email Marketing	Core Unit
BSBMKG502	Establish and Adjust the Marketing Mix	Elective Unit
BSBMKG507	Interpret Market Trends and Developments	Elective Unit
BSBMKG515	Conduct a Marketing Audit	Elective Unit

Assessment

All units of competence will be assessed using a selection of tools (Portfolios, Reports, Role-plays, Projects, Practical observations, Case studies, Questioning, Simulation activities, and written tests)

Recognition of Prior Learning

An application can be made for RPL or CT when the learner believes that they have already attained the necessary skills and competencies elsewhere (Work, other study etc.). An RPL/CT application form is available from the reception or KCBT website. (please refer to KCBT RPL/ CT Policy)

Credit Transfer

Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.

Learners who are awarded a credit transfer will be exempted from completing those units at KCBT

Study Pathway and Career Opportunities

Pathways from this Qualification

After achieving the 10118NAT Diploma of Social Media Marketing, learners may undertake:

BSB60215 – Advanced Diploma of Business
BSB61315 - Advanced Diploma of Marketing and Communication
other Advance Diploma qualifications or tertiary qualification.
Students may be able to receive exemptions for some subjects based on this qualification.

Exit Points

Units of Competency are delivered as standalone sections of the course, allowing enough evidence to be gathered to enable the Assessors to make a competency judgement. Should a learner not be able to complete all the Units of Competency required to be awarded from this qualification they will be awarded a Statement of Attainment for the individual Units for which they have been assessed as competent.
Upon successful completion of the full program.

KCBT policy prevents students under the age of 18 from registering in KCBT courses or programs.

Apply online and open up a world of opportunities.

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