This qualification is suitable for individuals who are interested in social media marketing and learning about the use of social media platforms and websites to promote a product or service. The focus of this qualification is on building social media marketing strategies incorporating different online and social media platforms.
(Those students who do not meet the minimum English requirement will need to package this program with an English Course before proceeding to this qualification).
Please refer to Course Details/Prices link for more details.
|SMMBCM501A - Pre-requisite for 3 core units||Plan, implement and manage blog and content marketing|
|SMMMSM502A - Core Unit (Pre-Req)||Plan, implement and manage mainstream social media marketing strategies|
|SMMNSM503A - Core Unit (Pre-Req)||Plan, implement and manage niche social media marketing strategies|
|SMMBPB504A||Establish and build a strong personal brand in social media|
|SMMEMS505A - Core Unit (Pre- Req)||Plan, implement and manage email marketing|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG515||Conduct a marketing audit|
All units of competence will be assessed using a selection of tools (including portfolios, reports, role-plays, observations in the real simulated work environment, case studies, questioning, simulation activities, and knowledge-based assessments).
An application can be made for RPL when the learner believes that they have already attained the necessary skills and competencies elsewhere (work, other study etc.). The RPL policy, procedure and application form is available from the reception upon request or on the college website (http://kcbt.wa.edu.au/students/forms/).
Learners will be required to provide evidence to support their application. The application will be processed and assessed in accordance with the KCBT RPL and recognition Policy and Procedure. Assessment includes a challenge test of skill demonstration in a simulated or real work environment.
Learners, who can demonstrate they already hold any of the Units of Competency specified above, may be eligible to receive a credit transfer for those units. They will need to submit a verified Certificate or Statement of Attainment issued by a RTO for recognition purposes.
Please complete RPL or Credit Transfer or Exemption Form (http://kcbt.wa.edu.au/students/forms/) and attach detailed evidence of your relevant experience / study, completed academic transcripts and official unit description(s) to your application.
Learners who are awarded a credit transfer will be exempted from completing those units at KCBT and this will be recorded on the system as a variation.
Preferred pathways for learners enrolling in the 10118NAT Diploma of Social Media Marketing include:
After achieving the 10118NAT Diploma of Social Media Marketing, learners may undertake:
Learners may be able to receive credit transfer for some units of competency if they appear in the pathway.
Apply online and open up a world of opportunities.